August 24th: #RussiaInvadedUkraine Campaign Day.
I must start by saying a heartfelt thank you to all who used the hashtag and supported the event with retweets and shares. Campaigns such as these rely on people giving up their time to participate, and for that, I’m grateful.
With so much going on around the globe, not least next door to Ukraine in Belarus, coupled with Putin’s apparent poisoning of Alexei Navalny and Ukraine’s very own Independence Day celebrations, it was going to be a tough challenge to drum up much support.
But we didn’t disappoint Ukraine. The hashtag Trended all day on Twitter, becoming the first hashtag prompt when typing in #Russia…. On a personal level, it felt damned good to see a Trending hashtag state the obvious fact that – Russia invaded Ukraine. I wish more western countries and politicians could be so concise in statements about Russia’s actions.
Meanwhile, in Ukraine.
Later in the day it Trended in Ukraine at No 7 out of 50 and was still Trending at No 5 early on August 25th.
My screen grab showing the Twitter hashtag prompts. We even kicked Russia’s dodgy vaccine into second place.
Trending in Ukraine on the evening of Aug 24th. Via Twitter Trends website.
Silence is Putin’s friend and Ukraine’s enemy – so don’t be silent.
One of the most rewarding things about running campaigns is seeing new people add their voice to the cause. Monday saw many new faces join the fray and their passion along with veteran campaigners helped invigorate the campaign. And that’s the aim. To create a platform to voice support for Ukraine, to state the facts about Russia’s actions and call out the Kremlin’s tired propaganda. The more prominent campaigns become, the more people will join them, prompting politicians, governments and media to take note.
So every tweet, post and hashtag use is vital. The greater the volume, the better chance of making a hashtag Trend and the greater chance others will notice it. Also, every social media post is now Russia’s legacy of its brutal actions in both eastern Ukraine and Crimea.
Naturally, we had fewer posts than on our remarkably successful #CrimeaIsUkraine Campaign Day, but on a busy day of world news, that was expected. But safe to say our first #RussiaInvadedUkraine Campaign Day was a modest success. Thousands of people took time to tweet, post and help with retweets and shares. And for that, I’m genuinely grateful.
There’s much more I must do to make Campaign Days even more successful. Getting hashtags Trending is only part of the aim—much more to do on FaceBook and other social media platforms to prompt significant engagement. If you’d like to help me in those efforts, please consider donating via PayPal. Thank you. Rest assured your donation will be put to good use.
Next Campaign Day.
Not yet given this too much thought, but thinking about having one on the day of the next so-called Normandy Format Peace Summit. These summits involve Putin, Merkel, Macron & Ukraine’s President Zelenskyy, and the last one in Dec 2019 predictably achieved little, which is what Putin aimed for. If no summit this year, we’ll have another Campaign Day in either November or December – perhaps making it a joint #CrimeaIsUkraine & RussiaInvadedUkraine Day.
My thanks again to all those who participated on Monday.
Morning of Aug 25th, still Trending at No 5 in Ukraine.